Health Services Executive | Programmable SMS with Microsoft Dynamics

Kaptea was part of the core team that built the Irish Health Service Covid Contact Tracing System. The HSE’s contact tracing system – from programmable SMS to tracking and analytics – had to be the equivalent of the human central nervous system. It was not only imperative that all systems worked, but that they worked together seamlessly.

The Challenge

In March of 2020, the Irish national health service (the Health Service Executive) recognized that to combat the onset of the coronavirus disease pandemic, a national contact tracing, and management system would be instrumental to stem the acceleration of the disease and lower the impact on Irish hospitals and healthcare workers.

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The Solution

A team of national health clinicians with support from the HSE’s Office of the CIO designed a four-step process to provide:

1) rapid notification of patient test results with advice,

2) collection of close contacts from positive patents,

3) rapid notification of those close contacts to either isolate and/or get tested, and

4) daily notification of those close contacts reminding them during the duration of their recommended isolation.

Working closely with the HSE clinicians and the Office of the CIO, Kaptea integrated Microsoft Dynamics 365 CRM with Twilio’s programmable-SMS service to automate messages to patients in each of the four steps. Using Twilio Studio features Kaptea ensured the correct phone number was verified (using Twilio Lookup) and designed different message flows based on patient test results and the patient journey as they discussed their case with the contact center advisor.

“Kaptea not only built a solution to meet the messaging requirements of the HSE’s COVID-19 Contact Tracing Programme but also provided on-going day-to-day support of the solution. Kaptea provided detailed analytics and worked with Twilio customer support to ensure the quality and consistency of the service met the HSE’s high standards.”
– HSE ICT Corporate Delivery Programme Manager

Programmable SMS – Explained

Since the beginning of the COVID-19 pandemic, the HSE Contact Management Programme has kept the Irish population informed about their testing results within an average of 24 hours. Twilio’s SMS messaging service sent over 22.366 million messages with a 99.23% delivery success.

Integrating Twilio’s Programmable SMS API with Microsoft Dynamics 365 allowed the HSE to scale to 200,000 messages on one of the busiest days of the pandemic.

Working closely with the HSE, Kaptea service constantly evolved the messages and the Twilio Studio flows based on new policies put in place by the Contact Tracing Programme leadership.

The Result

The HSE published a research article substantiating the results of the Irish national contract tracing programme and summarized the following conclusions:

Using the Quality Improvement (QI) approach, the Health Service Executive (HSE) successfully established and scaled up a Contact Management Programme that rapidly notified results to people and traced their close contacts. CMP contributed to the success of the Irish health service in managing the pandemic. CMP slowed COVID-19 transmission and lessened the impact on health services capacity.

Details of the research paper can be found here.

Testimonials

How we helped our partners

Managing mortgage applications across multiple communication channels was chaos. Kaptea streamlined our entire customer journey with automated SMS updates and seamless CRM integration. Our conversion rates have never been higher.
Lisa Rodriguez
VP Customer Experience @ Tomo
35%
Increase in Conversion Rate
65%
Reduction in Processing Time
We needed video calls with strict compliance features that Zoom couldn't provide. Kaptea's Twilio Video solution includes chaperoning and supervisory controls that keep our expert interviews compliant and secure.
James Morrison
Head of Technology @ Dialectica
100%
Compliance Rate
50%
Faster Expert Onboarding
Our passengers needed real-time updates about delays and schedule changes. Kaptea's SMS and email system through Pronto delivers instant notifications that actually reach people when they need them most.
Sarah Chen
Operations Manager @ CalSleeper
95%
Message Delivery Rate
40%
Reduction in Customer Complaints
We had a fragmented customer journey across channels — until Kaptea stepped in. Their CX team unified everything with Twilio + Salesforce and created a seamless experience.
Mark Reilly
Head of Customer Experience @ Barratt
60%
Faster Response Times
28%
Increase in Customer Satisfaction
Kaptea transformed how we communicate with customers. They built a custom Twilio Flex setup that integrated with our CRM and handled both chat and voice flawlessly. Highly recommend their team!
Brooklyn Simmons
Customer Experience Manager @ eFlow
45%
Resolution Time Decrease
32%
CSAT Score Improvement
The Pronto platform has been a game-changer for our critical alerts. We now reach patients across SMS and WhatsApp without fail, even during peak hours.
Dr. Emily Walsh
Operations Director @ An Post
99.8%
Delivery Success Rate
45%
Faster Alert Delivery
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