Attrix: IVR with Zendesk

Kaptea partnered with AttriX to build a custom interactive voice response (IVR) integration into Zendesk, specifically designed for fleet and telematics operations. By connecting IVR data such as customer ID, call reason, and menu selections directly into Zendesk tickets, agents immediately access caller context before answering the call. This saves time and reduces manual data entry.

The Challenge

Leading the Way in Telematics and Fleet Intelligence

AttriX needed a smarter way to handle a growing volume of customer service calls from drivers, fleet partners and HR inquiries  without overwhelming their support team.To improve efficiency, they aimed to connect their IVR system directly to Zendesk, enabling agents to see who was calling and why — before picking up the phone.Kaptea stepped in to design a fully custom IVR-to-Zendesk integration that automatically populates tickets with caller context, including contact ID, call purpose, and selected options.As a result, average handle time dropped by 53 seconds, agent workload decreased and customer satisfaction rose significantly.

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The Solution

Enhancing IVR with Expert Twilio & Zendesk Integration

While AttriX is a technology company and built their own Twilio Studio IVR, they quickly realized that there were many Twilio features to take advantage of in order provide the best customer experiences. Running out of time, they decided to engage Kaptea development services to provide recommendations on their existing build and integrate Twilio with Zendesk so that customer support agents could respond quickly to incoming customers.

Testimonials

How we helped our partners

Managing mortgage applications across multiple communication channels was chaos. Kaptea streamlined our entire customer journey with automated SMS updates and seamless CRM integration. Our conversion rates have never been higher.
Lisa Rodriguez
VP Customer Experience @ Tomo
35%
Increase in Conversion Rate
65%
Reduction in Processing Time
We needed video calls with strict compliance features that Zoom couldn't provide. Kaptea's Twilio Video solution includes chaperoning and supervisory controls that keep our expert interviews compliant and secure.
James Morrison
Head of Technology @ Dialectica
100%
Compliance Rate
50%
Faster Expert Onboarding
Our passengers needed real-time updates about delays and schedule changes. Kaptea's SMS and email system through Pronto delivers instant notifications that actually reach people when they need them most.
Sarah Chen
Operations Manager @ CalSleeper
95%
Message Delivery Rate
40%
Reduction in Customer Complaints
We had a fragmented customer journey across channels — until Kaptea stepped in. Their CX team unified everything with Twilio + Salesforce and created a seamless experience.
Mark Reilly
Head of Customer Experience @ Barratt
60%
Faster Response Times
28%
Increase in Customer Satisfaction
Kaptea transformed how we communicate with customers. They built a custom Twilio Flex setup that integrated with our CRM and handled both chat and voice flawlessly. Highly recommend their team!
Brooklyn Simmons
Customer Experience Manager @ eFlow
45%
Resolution Time Decrease
32%
CSAT Score Improvement
The Pronto platform has been a game-changer for our critical alerts. We now reach patients across SMS and WhatsApp without fail, even during peak hours.
Dr. Emily Walsh
Operations Director @ An Post
99.8%
Delivery Success Rate
45%
Faster Alert Delivery
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Customers want more than answers – they want to feel known. A short reply from a support rep means little if it sounds generic. Today, people expect support teams to respond fast and know exactly who they’re speaking to. That includes knowing customer preferences, history, and the last issue they raised. Personalized customer service gives customers a better experience and helps businesses keep them longer. It helps reduce frustration, improve satisfaction, and boost brand loyalty. In this article, you will learn how personalized support works, why it matters, and how to build a system that meets customer expectations.

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